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In these times of social distancing and working remotely; businesses which have their main operations online are not struggling economically as much as others, and are doing a good job at keeping afloat.

In a recent article about the COVID-19 implications for business, McKinsey consultancy stated that is imperative for companies to “decode the new normal”. One of the suggested strategies was to invest in online as part of the push for omnichannel distribution; as well as to ensure the quality of goods sold online.

Considering this major shift, we want to recognize two of our previous clients with online operations that are great examples of innovative business in sustainable fashion.

The first company is Fair Bazaar: a Portugal based online marketplace that selects and curates fashion products based on strict sustainability criteria and inspiring aesthetics (at the moment, there’s an active selection of products that can be useful for a more “affective” quarantine <3).

When Fair Bazaar approached us, the company was entering a ‘fine-tuning process’ in order to become a certified B Corporation. We worked with them to update all of their curation criteria, as well as their suppliers’ code of conduct.

We made sure to include criteria fitting new material developments such as vegan alternatives to leather and the use of recycled fibres. Currently, they are partnering with 57 brands listing them under categories such as: Artisan, EcoFriendly, FairTrade, Organic, Recycling, Small Scale, Vegan and Zero Waste.

The listed priorities were divided into three major topics; Environmental Practices, Social Practices, and Business Practices, each with their correspondent subtopics: Protection of the planet and its resources and Animal rights; Human rights and Fair Labor; Product development and Transparency.

This Code of Conduct informs of further details about the practices in the curation criteria. Every brand in the marketplace complies with the code as well and is identified as meeting at least two of these criteria.

The second client that Regenerate would like to recognize is Blank: a Paris-based startup offering a minimalistic app that connects a user’s personal values with responsible fashion brands.

While evaluating Blank’s sustainability criteria to assess fashion brands, we highlighted how different values can be reflected through different ‘action levels’, depending on the solutions and practices the companies addressed.

For example: A brand can have a Corporate Social Responsibility program in place that makes donations to the community where its corporate offices are based, while other brands will focus their efforts on their product itself; through the use of organic materials and the proper treatment and disposal of byproducts.

The finished app provides fashion consumers with transparent insight into what measures and steps various brands and products are taking towards achieving a more sustainable industry.


Do you have any interesting online sustainable fashion project, and wants to refine it, in order to enhance its impact and credibility? We would love to hear about it!

Photo by Austin Distel on Unsplash

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