Project Type: Communication & Customer Engagement
Berlin’s traditional shopping center, Schönhauser Allee Arcade seeks to communicate with its consumers the importance of sustainable fashion. We created for them a 1-month pop-up shop in the main area of the shopping center.
The selection of products was carefully curated to fulfill the highest environmental and social standards.
The pop-up shop offered an opportunity to engage with the general public and actively discuss the United Nations’ SDGs.